Today’s Publishing Business: The New Abnormal

February 4, 2013 — 2 Comments

Is it your dream to write a book and see it published?

I’m asked often about how to get published. It’s an exhausting process but I’ve spent the past year as a consultant paying closer attention to how a book gets “discovered”. I’m witnessing publisher after publisher downsize or run out of business. It is too often blamed on the rise of ebooks.

The rulebook has been thrown out.

The game has changed for all of us.

There is great value in a publisher but you need to start looking at the world differently.

publish

You can’t just write a book, have someone publish it, get it placed on a random bookshelf in a store, and then hope it all works out. That may have worked in Fox & Sons Books in the movie, You’ve Got Mail, but it doesn’t work exactly like that anymore. That is dial-up thinking.

Take a look at this new Kickstarter project for the book, Off With Her Heart by Amy Dale. This is a great example of a way to fund a book and build an early audience around it before launching it to the world. Basically when this will be published, there will be evangelists ready to promote it since they already believe in it. This becomes and extension of a writer’s platform. Traditionally, a publisher would have to invest a lot of money in time and placement to ensure a book’s awareness is created.

My publishing friends, this is one of the new ways to find hidden talent in writers.

This is not business as usual. It is the future, now.

Here is the good news. A book still lives or dies based on word of mouth. That is the genius of a deal like this with Kickstarter because it leverages  passion through anyone’s sphere of influence. Seth Godin is doing it. Steampunk Alphabet by Nat Iwata did it. The businessperson with the idea around the corner is doing it. Amy Dale is doing it. Word of mouth has never changed but the ways to share information is changing before our eyes. We must embrace it.

As Billy Beane put it in Moneyball,

Adapt or die.

Open your eyes to discover what is new. Leave the old playbook behind. You can do it. We all can do it.

That means you!

  • The writer
  • The publisher
  • The dreamer

What Kickstarter project are you most inspired by? 

2 responses to Today’s Publishing Business: The New Abnormal

  1. 

    David…as usual you nailed it. Great advice for all aspiring authors.

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